Cow Codes

A promotion as natural as the gelato

Gelato Messina is famous for their indulgent gelato. But Australians weren’t aware
of the natural ingredients that went into every scoop.

To launch Gelato Messina on Uber Eats, we created a social activation that starred their exclusive gelato makers: their cows.

Live streamed straight from the paddock, the cute jersey cows donned stylish jerseys with promo codes.
Viewers had to spot and quickly redeem the code in the UberEats app.