Stupid. Simple.

Okana Skincare

The beauty world is MAD. BONKERS. Complicated, confusing, saturated, and serious. Products with artificial ingredients, fillers and preservatives. It can be pretty overwhelming for skin newbies to navigate. Okana, a skincare brand from NZ, had developed a simpler path to good skin with fewer products and natural ingredients. NASTIES? NUP. To launch in the Australian market, we created a brand platform that reflected their purist, no-nonsense approach to skincare: STUPID. SIMPLE. 

Built around playful, two-word couplets for short attention spans, we created distinctive content that communicated Okana’s product benefits in entertaining ways we knew their Gen Z audience craved.

We enlisted Heartbreak High’s breakout star, Ayesha Madon to get a little STUPID. SIMPLE too.
She even wore a lamp for us. Thanks Ayesha.