The Flybuys 50

Meet the members at the top of their points game

Flybuys is Australia’s largest loyalty program. It’s also the oldest.
Which proves a little tricky when trying to recruit a new generation of customers
who associate it with their Nans…

But being savvy never goes out of style. So, we positioned Flybuys points as the new ‘it’ currency and celebrated Flybuys members who had collected their way to success.

Like Bezos or Beyonce, we put them where they belonged: on a rich list. 

The inaugural list was a toast to the Flybuys elite. Drawing from Flybuys member data,
we told the stories of 50 power collectors and master redeemers.

Like all good rich lists, there were categories we awarded to our real members. Like small business owner Glenn, from Ballarat who paid 
for his staff party in points. Nice one Glenn.

Our Flybuys 50 members shared their tips on how they got so points rich across socials, digital and outdoor.