Australia is made up of 40,000 not-for-profits and charities who are all competing for attention, support and discretionary income. So, to raise funds for life-saving breast cancer research, The Two Sisters Foundation needed to create a fundraising prize that was not only desirable, but highly PR-able.

Alongside cult-Australian jewellery designer, Lucy Folk, we created a fundraising prize worth its weight in gold: The Nipple Ring. Adorned with a diamond, the 18kt gold structure beautifully represented a nipple.

A symbol of beauty, strength and the power of the sisterhood, the ring also doubled as a beautiful reminder for people to check their breasts: that any change in colour or texture of your nipple should be discussed with a GP.

The Nipple Ring was worn on some influential fingers. We lent the ring to celebs and creators to share it with their audiences and create important conversation.